Australia: 1800 83 1234
New Zealand: 0800 726 236
Sponsored Search
Pricing:
Control how much you spend on Sponsored Search.
Sponsored Search pricing is based on two things and you control both: your monthly budget and your maximum bid.
You pay only when your listing is clicked.
Sponsored Search is based on a pay-per-click pricing model. You set maximum bids—or the maximum amount you’re willing to pay each time your ad is clicked. Bids start at $0.101.
Align your budget with your business goals.
When you log into your Sponsored Search account, you can take advantage of budgeting features that allow you to set daily spend caps and manage your monthly budget.2
To help you determine how much you want to spend, use the pricing tool in your account to get an estimate of the number of impressions and clicks you may receive each month for your selected keywords. By typing in different bids, you can see how increasing or decreasing your spend may affect your estimated average impressions and clicks.3
When developing a budget for your Sponsored Search campaign, consider factors like cost-per-acquisition-how much you want to spend to get a customer-and return-on-investment-how much profit is generated per all money spent.
Your bids are one of the main factors that affect your ad ranking in the Sponsored Search results.
The ads associated with your keywords are ranked in search results based on a combination of your bid amount and your ad's quality. By raising your maximum bid, you may move up your ad position and increase your potential for impressions and clicks.
1800 83 1234 (Australia) or 0800 726 236 (New Zealand)
- A minimum number of 40 search terms will be applied to the Assisted Setup programme and 10 terms for the Self Service programme subject to editorial review. A $100 initial deposit is non-refundable and will be applied to click-through. Each account is entitled to a $25 minimum monthly spend. There is a minimum bid requirement of $0.10 per click-through. Sellers of certain legally restricted products may require certification at extra cost. Search listings subject to editorial guidelines.
- Please note: Your daily spend cap is a target only. You may see fluctuations in your actual daily click charges due to changes in search volume, but your total monthly click charges should be close to your target monthly budget (target monthly budget is calculated as 30 times your daily spend cap, for a rolling 30 days). If your total monthly click charges exceed your target monthly budget by more than 10%, you may be entitled to a refund.
- The numbers are calculated using your bids and the prior seven days’ worth of data for your keywords. This is an estimate and not a guarantee of click volume.